Financial Information and Brand Value: Reflections, Challenges and Limitations

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation. 

Contents:

Chapter 1. The Brand as a Source of Value Creation

Chapter 2. Brand Development

Chapter 3. Value Review and the Acquisition of the GUCCI Brand

Chapter 4. Analysis of the Practices of Thirty-Seven International Companies

Chapter 5. Determinants of Brand Disclosure