استراتژی های نوآوری شرکت: مسئولیت اجتماعی شرکت و ایجاد ارزش مشترک

سال انتشار: 2020

تعداد صفحات: 206

زبان فایل: انگلیسی

فرمت فایل: pdf

حجم فایل: 5MB

ناشر: Wiley-ISTE

Corporate social responsibility (CSR) is simply the maximization of a company's value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.