An Introduction to Film and TV Production: From Concept to Market

This streamlined, step-by-step guide  provides students and newcomers in the field of media with an overview  of the complete production process, from conceiving of an idea to  marketing the final product.

Readers will learn what it takes to  create a concept, develop it, and then market and sell it. Chapters  discuss pitching, producing, marketing visionary concepts, financing,  and distributing content. Focused on traditional and non-traditional  platforms including social media, websites, and online advertising, this  book explores currently evolving media platforms, ideas, and practices  and provides examples of how to navigate these unique creative  processes. Interviews with business executives offer insider tips and  tricks to creating a marketable project.

In this book, you will learn how to:

• Distinguish between a "great idea" and a "marketable idea."
• Condense your concept into an effective "elevator pitch."
• Build a basic business plan.
• Create a marketing strategy, be it traditional, digital, or both.
• Establish a personal brand and portfolio that will grab the right attention.

This book will be of great help to the  student, independent filmmaker, and content creator looking to  understand the process of getting their work produced, distributed, and  marketed.