Airimagination: Extending the Airline Business Boundaries

Unprecedented  social changes, accelerated by facilitating technologies and the  COVID-19 pandemic, are calling for airlines to think deeply and  non-conventionally on what will be important to existing and new  travelers, as they change their lifestyles. New thinking requires  airlines to extend the boundaries of their businesses to go beyond their  traditional domains. This need goes beyond the renovation and iteration  of conventional products to the transformation of products requiring  new ideas and ways to scale them. Examples include the development of  cost-effective urban air mobility, intermodal passenger transportation,  door-to-door travel that is sustainable, and personalized offers. 

Airimagination: Extending the Airline Business Boundaries raises  some thought-provoking questions and provides a direction for practical  solutions. For example, what if airlines developed products and  services that finally meet end-to-end needs of customers seamlessly by  collaborating in the value-adding open ecosystems, using platforms that  facilitate effective engagement with both "digital and nondigital"  customers and employees in real time and at each touch point?  Ironically, the current time is an advantage for some airlines as they  already have had to deal with a deep and wide disruption caused by the  pandemic, leading operations to start from ground zero. 

This  book, the latest in a long and well-regarded series by Nawal K. Taneja,  explores innovative best practices within the airline business world,  complemented by numerous insightful perspectives contained in multiple  forewords and thought leadership pieces. This book is aimed primarily at  high-level practitioners within the airline industry and related  businesses.